Summary:

*JOB BRIEF:

• Responsible for developing overall marketing strategy and competitive growth strategies for a product line.
• Monitors and reports on the positioning of the product in the market to all the areas to allow suitable decision-making.
• Recommends and oversees the execution of sales objectives and promotional programs.
• SCOPE:
• Financial:  approved by Head of Marketing
• No. of staff supervised:Assistant Product Manager (if any)

*MAJOR RESPONSIBILITY:

• Develops sales and marketing objectives for a line of products including sales volume and profit forecasts.
• Manages marketing policy, sales promotion, distribution and pricing strategies.
• Co-ordinates between distribution centers and sales forces.
• Interprets market research and customer response to product line.
• Advises management on consumer trends and feedback.
• Manages and trains marketing representatives.

*PROBLEM SOLVING & DECISION MAKING:

• Guidance received:  follow general policies and procedures.
• Complexity of analysis:  develops new solutions to identified and defined problems by collecting and analyzing information.
• Impact of decisions:  moderate impact on profit enhancements, cost reduction, or operating efficiency with short-term impact.
• Special environments/conditions: Nil

*MAJOR CONTACTS:

• Internal: submit information to Mancom, Senior Management Team Co-ordinate to Sales Team, Supply Chain Team, Finance Team,…to process projects and plans.
• External: Product Vendors/ Suppliers & Marketing agencies

*EDUCATION AND /OR EXPEREICNE:

• Education: University degree
• Experience:4 to 5 years’ experience
• Special Knowledge:Advertising, Market Research
• Competencies:Presentation Skills,Advertising,Promotion Planning,Consumer Insight Techniques,Product Development Process,Negotiation / Influence,Biz. Finance

*Contact:

Nguyen Thuy Trang (Ms)

Senior Consultant

Executive Search & Selection

3rd Floor, Starview Building

63A –  Ky Khoi Nghia Str., Dist1, HCMC,

Tel: +848 39 10 00 27 ext 124

Fax: +848 39 10 00 29

HP: +84 988 931 662

Email:trang.nguyen@employmentvietnam.com

Website: www.employmentvietnam.com / www.onlinejobs.vn